Think about all these experiences as sharable content that can educate other immigration lawyers and, of course, your target audience. That’s not limited to CLEs, legal webinars and books - you acquire knowledge every time you work on a case, deal with a new client, correspond with the government, etc. First, remember that everything you do and learn professionally can be content.Īs an immigration lawyer, you’re constantly acquiring knowledge. A simple strategy for online marketing for immigration lawyers: the triangular approachĭuring the webinar, John Khosravi, an expert immigration lawyer and mentor to other immigration lawyers, suggests marketing your immigration law firm following a triangular approach. There’s a lot to unpack here as far as the what, where, and how, so let’s jump right in. In other words, you have to put high value content on the internet that shows your expertise and your value. What’s on the internet about you and how you share what you know is a form of marketing, so you have to make sure to change your mindset from paying for ad space and waiting for the phone to ring to creating value for your prospective customers and going to them directly. One of the most important things to have in 2021 and beyond is a robust online presence. Today, it’s not enough to wait for clients to reach out to you. But the common denominator of old-school marketing was crossing your fingers and hoping prospective clients noticed you. When the internet came out, they may have added a website with a news section that featured a few links that didn’t get updated very often. Once upon a time, law firms would put ads in the Yellow Pages or their local Chamber of Commerce’s Directory and wait for the phone to ring. ![]() Ditch the old-school marketing mindset - in 2021 and beyond it’s all online. For more details and examples on the marketing ideas we will cover in this article, check out Docketwise’s webinar on How to Market Your Immigration Law Firm on YouTube. ![]() ![]() Today, we will discuss three simple steps to create a marketing strategy for your immigration law firm: 1) building your knowledge, 2) focusing on your service, and 3) sharing both through your online presence. In our recent post about how to build a successful family-based immigration practice, we discussed the importance of making client service and expert knowledge your strongest marketing tools. When you think about marketing, visual advertising probably comes to mind, like press releases, newspaper print ads, and even billboards.
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